Your blog gives your business a tool to reach more customers through search engine visibility and by distributing your content.
What is the difference you ask?
iePlexus is a company specializing in providing comprehensive marketing strategies for online businesses. Our services consist of the latest google advertising services and Web 2.0 technologies to better increase both the visibility and credibility of your web business in the online market. With more than 10 years of online marketing experience, we have extensive understanding of what components need to be present and how they need to work in order to ensure your business has the best opportunity to succeed.
Wrapping your mind around search engine optimization and why it’s so effective for an online business can be difficult, so let’s use an exercise analogy. Most people agree that the key is consistency when wanting to get real results from an exercise routine. If you don’t work out regularly but decide to do a hard workout once in a while, you may get fast calorie-burning results for that time but no real fitness results or muscle built in the long run. The same goes for SEO. Implementing short-term marketing strategies that are not organic SEO strategies may get you some results quickly, but in the long run, you are not really setting your website up for success or building your website “muscle” power.
To look into this further, let’s say your goal is to be able to easily jog a four-mile long uphill path, or in SEO terms, your goal may be to get regular sales and profit. When doing the run for the first few times, you may find yourself not being able to do more than a short uphill stretch before getting completely out of breath. The same way, when starting an SEO strategy, you may not see a lot of results in the beginning. However, if you keep up the efforts when doing your run, pushing yourself as hard as you can, over time, you will be able to do a longer and longer uphill stretch before being out of energy. If you keep up your SEO efforts, pushing your site into the search engines, your website will start to rank. When doing the run consistently, your body will become stronger and more suited to this kind of exercise and you will eventually have the fitness you need to do the whole run with relative ease. The same way, when implementing SEO consistently, your website will become more and more suited for search engine success and eventually your site will have the targeted traffic or “muscle” it needs for sales and profit.
With the consistency in the workout, you have built the muscle and fitness it takes to conquer a tough uphill run. Since you built that solid muscle over time, you will not easily lose these fitness results, and have put yourself in a position to become even more fit if you decide to reach harder fitness goals, like doing the run at a faster pace. The same goes for SEO. With consistency in your SEO strategy, you have built the audience and high ranking your website needs and will not easily lose that position. You will only be in the position to then reach even bigger goals. Some also compare investing in SEO to things like investing in real estate – the benefits can be remarkable when you are doing it the right way.
SEO is an investment that over time helps get your online business in front of tons of people, and in front of the people who will be interested in what you are offering. SEO helps your website to rank higher in the search engines. For example, you can get your website onto page one of Google, where most people are clicking and shopping. If people looking for your products are seeing your website on the first page of their Google search results, you are likely to get tons of traffic and sales.
SEO becomes even more effective when combined into a great marketing mix. For example, integrating SEO with social media advertising and video marketing will help your audience to grow exponentially and will help you get your results even faster. Depending on your budget, you can choose a more or less aggressive SEO strategy for your business. Ultimately, it’s up to you as the business owner to decide what kind of strategy is right. A more aggressive strategy may cost more, but it also may help you reach your growth targets and financial goals in half the time. Just like a more intense exercise regimen may take more sacrifice, but it will take you less time to be able to jog four miles uphill.
Turning your website into a sales all-star is within reach when implementing a solid SEO strategy. Of course, there are a lot of external factors that influence your success potential as well. Doing some pre-SEO research to be sure that you have chosen a market that has enough interest and a market that gives you a good chance of overpowering your competition is a good idea. With that being said, implementing a quality SEO advertising services program will help you gain more and more traffic over time, eventually leading to sales and success. It is important to remember that SEO is an investment, that is meant to work over time, but will deliver long-term success if done right. Just like an exercise routine is an investment, meant to work over time, but will deliver long-term fitness results if done right.
When you are designing your online business, it is likely that you’ll have all these ideas about things that you want your website to do. Many business owners get caught up in the excitement of having a new website and begin to quickly add all kinds of new features to their website. They’re trying all kinds of different color schemes, adding slider bars, throwing out pop ups, and doing so many other things to try to get their website to stand out. Unfortunately, building a website that is very cluttered is actually something that can harm your business.
Most of the time when you are designing an online business, it is best for you to design the website with a minimalist design. The reason for this is that a design that is very minimal will keep the focus on the products you are selling and on your customers. Think about when you go onto a website looking to buy things. You remember how annoying it can be to have pop ups coming at you while you’re just trying to find what you came there for. A minimal design makes it easy for customers to find the products they are looking for much faster. Complicated designs also have a major flaw of tending to load slower, meaning that some customers may give up on getting your website to come up.
When you create a website that is designed in a way that is simple, while still being attractive, you’ll be able to make your website stand out to customers who come onto your website looking for the products that you sell. Customers can easily navigate through your website without having to search too long for your products or the categories that you offer. Having a lot of white space on a website is great since this allows customers to move through your website without feeling overwhelmed by a cluttered site that is constantly changing.
One of the best ways to get a minimalist website that still looks amazing is to have someone design it for you. There are a lot of great designers specializing in WooCommerce web design that can provide you with a website that is easy for you to use and for your customers to navigate. Whether you are building a new website or trying to redesign an old one, it can be great to get professional advice when you are building a website, especially if you want to work with a minimalist design that still is attractive to customers.
While most companies are now beginning to accept that adding videos to their websites could be beneficial, not everyone is going about it the right way. It isn’t enough to just have videos on your website. You have to make sure that you have the right types of videos to actually convert your visitors into paying customers. Good videos have the ability to do this.
When you are making a video for your website, you have to make sure that the video is constructed correctly so that you’ll be able to attract visitors to the video and get them to watch the whole thing. Some keys to making a great video are keeping the video short and engaging rather than making it drag on, adding a call to action to the end of the video, and possibly including a link that will take people from YouTube to your website or from your home page to your shop page.
Creating your videos for your website with conversions in mind will help to make it so that you are able to more easily generate sales from the videos that you include. Videos can introduce your business, talk about specific products, or give an overview of what your business is all about. Ending each video with a clear call to action and having this video not only on your website, but also on YouTube, can help you to increase visitors to your site and paying customers as well.
Having a great strategy for online video advertising can help your business grow in ways that normal content can’t. Since visitors to the website tend to enjoy videos and get more interested in your products or your business through them, you can use this as a great type of content for your website. Most people are more likely to watch a video than read content, so it is a good idea to include both on your website. With the right kind of video advertising, you’ll be able to see your business blossom.
Getting your website noticed in the chaos of the digital world can seem like a tough mountain to climb. Being able to stay ahead of your competition has become increasingly important as attention spans are getting shorter and the digital noise is getting louder. However, there is a lot of hope for business owners who consider SEO and excellent web design when building their online store.
The fog fades away and the benefits of shopping at your online store become clear for customers when responsive web design and SEO are implemented. One example of this is that Google tends to favor those websites that are easy to navigate for smartphone and tablet users, and it also considers time spent on a web page when determining a website’s ranking. With responsive web design, a website is optimized for mobile devices, the user experience becomes better, and that in turn leads to more time spent on the website.
Another key factor for optimizing website success is page load times. Websites that load quickly tend to do better in search engine rankings. An attractive website design with quality content such as websites using WooCommerce web design is also very important, as Google looks at the bounce rate, in other words, how quickly do people leave your website? Customers will leave the site shortly after they got there if the content is not relevant to what they are looking for or the site is hard to navigate.
Social sharing is yet another important aspect of having a successful online store. Social sharing buttons that are awkward to use on a mobile device means less sharing. Social sharing helps build a bigger audience and Google will surely notice if there is more demand for your products/services and more engagement. Considering these key factors and establishing a great SEO strategy from the beginning plays an important role in future success.
It is no secret that many of the people who are buying items online are doing so from a cell phone, tablet, or any other type of device rather than a computer. It is becoming more and more common for someone to go to their phone automatically when they need to buy something. For this reason, it is absolutely essential that you have your website set up for them so that they can easily search through your products, pick out the items they want, and purchase them all on a mobile device.
Google updated their algorithm to prioritize website’s that were mobile friendly because they recognized the growing importance of websites being accessed through mobile devices. Right now about 71% of total digital minutes in the United States come from mobile devices. As more and more people start shopping through mobile devices, it is essential that Google rank sites that are ones that are more mobile friendly higher up in the search results. For this reason, Google has made having a mobile friendly site a condition of ranking. While most sites are now built to be mobile friendly, not all of them are built the same way. You want to make sure that you don’t only meet search engine requirements, but also meet the requirements of your customers.
When you are building your website or having someone build one for you, go ahead and look at the your site from mobile devices or have friends check it for you. Their responses to how easy your site is to use on a mobile device can be key to helping you develop a website design that is one that will be the most beneficial to your business. Focus specifically on the way that your site shows up on mobile devices to make sure that people aren’t coming to your mobile site and then leaving since they find the site far too confusing or challenging to use.
No matter what kind of web developer you are working with, you should be able to make your site a lot more mobile friendly. Consider using mobile responsive WordPress web design options or other platforms so that your website will be one that customers can use with ease. Spending just a bit of time making sure that your website design is set up to work on mobile devices could help you to make many more sales in the future.
While social media is a valuable piece of marketing your website online, it is extremely important that you don’t get too far off track while working with social media. Many business owners get caught up in all the features available in social media and soon find that they are posting in various ways all over these different social media platforms. While it is good to be consistently present on social media, it is more of a problem to have your social media focus being divided and potentially confused as you work with too many platforms.
One great way to make sure that you can be consistent and straight forward whenever you are marketing your website through social media is to set a schedule for yourself. This will help you divide the time that you have for social marketing between the various platforms and channels you work with. Scheduling specific time to work on your Facebook posts or YouTube videos will help you get something done before moving to another social media site. It is too easy to spend social media time trying to come up with ideas for posts for all your social media, leading one platform or more to become neglected.
For small businesses, it can be good to pick and choose which social media channels you are a part of. If you are selling items online, you have to make sure that you have time to focus on your website in addition to the time you spend on various social media platforms. Trying to cover too many channels at once can make it impossible for you to remain consistent on any of the channels you are working with. Start with one or two social media pages you can focus on. In the future, if you end up having more time or money to devote to social media, you can branch out again.
Staying focused and consistent is extremely important to making it so that you are able to use social media effectively when marketing your business. You’ll want to make sure that all the time and energy that you put into your social media advertising is something that really pays off. To make this possible, you’ll have to get yourself focused by scheduling out your time and not over committing by choosing to run social media through a whole bunch of different platforms.
Most of us know the term “content is king,” used by marketers and SEO specialists everywhere. The value of content to produce marketing results and to drive the internet as we know it has been undeniable. We create content for customers and internet-browsers alike to digest and indulge in. We have created search engines like Google that are totally based on exploring and discovering content.
In recent times, there has been a new kind of content that has emerged and is quickly becoming the new king of the internet. It is video marketing and it has been an even better way to engage people online and to convert them into paying customers. The rise of video is making its mark and it seems that the future looks very video-friendly, as video popularity is not expected to end anytime soon.
In e-commerce, video is becoming increasingly important, as even Facebook has recently added a new metric that allows advertisers to create better videos in the future by seeing how many people click through to their websites and apps. Facebook took notice of the popularity of videos a long time ago, and has been incorporating them on their platform more and more.
Online video advertising has been a proven great strategy to use. Companies that have taken advantage of video marketing have seen 41% more organic traffic, while landing pages that feature a video have 80% more conversions. Not only that, but videos are great for retaining information. People tend to retain 95% of the information found in a video but only 10% of information found in text. Lastly, people want more videos, as 43% of them are hoping that marketers will use videos more in the future. Considering this information, it looks like video’s reign as king is only beginning.
Most business owners understand that it is very important for them to have a social media presence so that they will be able to more easily connect with customers and potential customers. Unfortunately, a lot of these different business owners are going onto social media without really having a strategy or any idea of what they would like to accomplish by being on social media. Others are going onto social media and adding information that isn’t particularly helpful to their customers.
One of the biggest mistakes that a business owner can make is not having social media to work with at all. By the same token, having social media, but not putting a lot of effort into it can be just as bad. When businesses post ugly pictures or ones that are not great quality, potential customers may choose not to engage with this business. Some business owners post extremely sporadically only reaching out to customers once a month or posting consistently for a week and then not for many weeks after that. To get social media to work for your business, you need to be constantly posting and engaging with anyone who comments on your posts as well.
A great way to start out with social media is to pay for a bit of social media advertising or even get social media pages professionally built for your website. This can get you started on the right path toward making sure that you are able to have social media pages that are a lot more successful. Spend just a bit of time working with the social media pages that are built for you and set aside time specifically for posting on social media each day. You’ll feel better with a strategy in place to make sure that you are able to engage with your customers on a regular basis.
Consistency and strategy can be the most important tools that will help you to get your business out into the world. You’ll love being able to spend a good amount of time learning about the different tools for your business and learning to post for your customers. It can be hard maintaining consistency, but remember that posting on social media doesn’t mean that you have to come up with new content each day. You can always share articles that are relevant to your customers or even inspirational quotes for the day. What’s most important is finding the right way to connect with your customers through social media.
As you are working on marketing your website, one of the great ways to improve the way your site is presented is to add videos into the main pages of your website. It is a good idea to place videos on your main landing page and on other pages as well just because these are items that make your website a lot more appealing to customers coming to your website. Customers love seeing videos on social media and directly on your website and typically love watching these videos.
Most of the videos that go onto a website are known as explainer videos. These are very brief videos that work to explain a larger concept in a way that is easier for customers to absorb. The videos condense a lot of information that might be challenging to understand into something that can more easily present the information. The main benefits of this kind of video is that videos tend to increase customer engagement, getting them not only to remain on the site to watch the video, but then to continue looking at other content on the website.
Getting customers engaged and interested in what you are selling on your website is one of the most important steps towards getting them to buy items from your business. The longer customers stay on a website, the more involved they get when it comes to looking at all the products and learning more about your business. A video can make it a lot easier to convert anyone looking through your website to a customer.
With the right kind of video marketing, you’ll be able to make it so that your customers are more likely to purchase items from your website. With so much competition online today, it is important to do what you can to make your business stand out. Adding snappy, short, and entertaining videos to your website can really help to set you apart from the crowd. Consider spending some of your marketing dollars on these types of videos so you can work to market your business better.
Many business owners are afraid to move forward with any type of internet marketing plan. Some feel that they have already stretched themselves too thin or overshot a budget with just building their website. Unfortunately, having a website online isn’t enough to get people coming to the website. Small businesses that avoid online advertising and the costs that come with them may not have to spend a bunch of money on advertising, but they generally are unable to get their business off the ground.
To get your business out there in front of potential customers, you have to first invest time, money, or both into advertising. Many online businesses have managed to find some success with sharing posts and videos about their business on a business Facebook and Twitter page and asking friends to share these pages or posts. Social media advertising can be a great way for different types of small businesses to spread information about their website through a modern version of word of mouth. This is often a good way to start advertising your business if you don’t have much money for other kinds of marketing.
If you have a bit to spend and are willing to invest more into your website, then you’ll likely go beyond Facebook and Twitter to other avenues for advertising. Investing money on search engine optimization and other advertising services can really help to give your business the boost that you need. These services will make it so much easier for your website to start ranking highly with the search engines. Getting yourself into Google and other search engines will make it so that you are a choice for potential customers who are looking for products on the internet. Without being in front of these potential customers, your business won’t even have a chance of being chosen.
Spending money on advertising may feel risky initially, but if your website really has been put together correctly and your prices are right, it is likely to be the best thing you can do to start seeing more sales on your website. Invest your advertising budget wisely, but make sure that you are putting something into marketing your website. Without the marketing, your website is just a place on the internet that very few people have any way of getting to or finding when they’re interested in something you’re selling.
What is Web 2.0 and what does it mean to my online business?
Web 2.0 is a concept that refers to the evolution of the web into a platform for users to creatively collaborate and network with one another through applications, communities and new generation technology. The web is no longer made of static, unconnected information silos that have only a single, one-directional voice. We as a global audience now have the ability to share information over this technology, and as businesses, embrace the web as a platform for discovery and cater to its strengths. By utilizing this approach you’re able to connect with a much larger audience for your product or service, interact with your customers, clients and colleagues, and through these various web applications and communities tap into the target market in a proactive but passive way.
Here at iePlexus, we incorporate the technologies of Web 2.0 into effective, affordable programs designed to deliver maximum marketing results for your online business. Our specialty is developing over all exposure through search engine optimization, social media advertising, intelligent press releases, professional content, business blogs and performing blog customization for a comprehensive marketing approach. Feel free to browse our website to learn more or contact us for a free consultation today!