Your blog gives your business a tool to reach more customers through search engine visibility and by distributing your content.
What is the difference you ask?
iePlexus is a company specializing in providing comprehensive marketing strategies for online businesses. Our services consist of the latest google advertising services and Web 2.0 technologies to better increase both the visibility and credibility of your web business in the online market. With more than 10 years of online marketing experience, we have extensive understanding of what components need to be present and how they need to work in order to ensure your business has the best opportunity to succeed.
WordPress is your buddy and ready to go on an adventure with you into the world of ecommerce. This web design and development platform is kind of like a loyal dog who is ready to fetch traffic for you and be your companion through the daily ups and downs of your online business. But don’t worry, he will see you through.
Like a playful pup, WordPress is easy to enjoy. Any business owner can quickly become an expert in WordPress. WordPress is always ready to play, just like a furry companion. With the intuitive design of WordPress, you can play around with the software and create pages, categories, choose your theme, and more.
Needing to fetch traffic? WordPress is ready to go after those customers like a dog goes after his or her favorite toys. With its responsive design, WordPress will be showing up where your customers like to shop, such as their favorite mobile devices. You don’t have to create different websites for different devices with WordPress.
Your WordPress website may start out as a small pup, but it is ready to grow into a big and powerful dog. Using WordPress web design means that the site can easily grow as your business grows. You can add literally thousands of pages or posts to the website and it will perform just as well. If you plan on growing your business in the future, this is a must.
Going into the world of ecommerce can be a little scary, so you might want to have a loyal companion by your side who is ready to guide you every step of the way. Your WordPress buddy may have virtual fur, but he is there to fetch, play, and explore with you.
If you have a small online business, you may be wondering how to build credibility and trust so that you can attract lots of customers, and even compete with the big companies that are out there. Starting a business blog is an excellent way to start building a great reputation and to attract people who are potential customers. This is an important aspect of social media advertising that allows you to build more trust without a lot of effort.
There are tons of great benefits to small business blogs. One of the most important things that a business blog accomplishes is it gives the search engines fresh content all the time. That is exactly what the search engines want to see. As long as you are blogging on a regular basis, the search engines always have new content to index. When you use keywords in your blog posts, you are also boosting your visibility on the search engine results pages. Because of these factors, blogging is really good for your SEO.
For a small business, building trust and a great reputation is really important. Blogging gives you an awesome opportunity to be seen as an expert in your industry. When you provide great information and insight in your blog posts, you are seen as someone customers can trust and someone who knows what they are talking about. Establishing credibility this way gives you a good chance of getting more customers taking the actions you want them to take. Don’t worry, you don’t have to know everything about your products or services to write informative blog posts. Any kind of a story mentioning what you are selling helps to build credibility.
Blog posts are shareable, which is another great benefit of blogging. Every blog post can be shared by other people. People can share the post on their social media profiles, they can e-mail it to someone, they can link to your blog post from their website. This is even more great marketing for your business and it further enhances your credibility.
A business blog allows you to create relationships with potential customers, boost your SEO, and generate more traffic for your business without having to put a lot of effort into these things. What’s not to love?
You know that video marketing is everywhere when people are getting ready to press “skip” on a YouTube video ad before they even know for sure that a video ad is going to play. Video ads have become a part of everyday life and some are better than others. Your video ad doesn’t have to be one that people will “skip,” however, just make sure it’s short and hard-hitting. The key to having an engaging video is to make sure that it is made for people’s short attention spans.
Short-form videos have proved to be the best way to go in today’s busy world. There are certain advantages to this, like not having to worry about going too much in depth about your business. Appealing to people’s emotions becomes the most important factor of success in your video marketing. People end up buying something based on emotion. A kid gets excited when they see enticing treats at a grocery store packaged in a colorful wrapper. Adults get excited when they see a cool car and they just want something awesome to drive around. There may not be a logical reason of needing a new outfit or a new car or sugar-filled candy, but we tend to buy based on emotion.
Another thing to keep in mind is that your viewers want to see the personality of your business and videos are a great way to showcase that. Using short videos to show your day-to-day tasks, the thoughts behind the business, the daily ups and downs of your business, and the like, is a great way to create a video that will have impact.
Videos that are shorter have many advantages. They are easy to share, and they tend to be more memorable. We tend to remember short and meaningful parts of video ads. For example, have you ever wondered whatever happened to “Jake from State Farm?” This 30-second ad is arguably one of their best ones, and you will not be surprised to see that Jake from State Farm’s legend lives on today.
The world is your stage and using video marketing is a great way to share your message with the billions of people who are waiting to hear what you say.
If you have an online business, you may or may not have thought about the importance of getting your website to start ranking in the search engines. The truth is, there are tons of people selling something similar or the exact same thing you are. But, that doesn’t mean all hope is lost, with good search engine optimization, it is possible to have your website eventually ranking above the competition. Not only that, but SEO is the way to build true credibility. No one wants to be perceived as a phony.
Making sure that your website is optimized for the search engines and that it is getting noticed by them consistently is key to building your website rankings. Although no one can promise that you will be on page one on Google, you will naturally rank higher in the search engines as you keep your website able to be easily indexed by the search engines, and valuable for your website visitors.
The great thing about search engines listing you higher or at the top is that it is basically free advertising. You likely will be investing some money into your SEO, but after that, your rankings come naturally and you will not have to worry about paying money with pay-per-click advertising or your success relying on any kind of costly advertising campaign on Google.
Being able to track your success and see your website traffic increase is another huge advantage of SEO advertising services for your online business. You can use analytics tools to track your success and see increases in website visitors and what effects your SEO is having overall.
Probably one of the best benefits of SEO advertising is that you can build your credibility naturally and not be seen as someone who pays their way to the top. No one likes to see ads in their search results when they type something into Google and those businesses are often seen as dishonest and not credible. If people see that Google is naturally ranking you high and you did not pay them to do it, that is a huge plus in the eyes of the consumer. They view your business as credible, trustworthy, and the right place to meet their needs and wants.
If you want to do your own SEO, that is a great place to start. Don’t let any company tell you that you can’t do it yourself. That is a great way to save money if you are skeptical about the benefits or you don’t want to have someone else do it for you. When you are ready to have someone professionally do your SEO, explore your options and find the right online marketing company for your business.
Great website design and SEO are closely connected and they naturally have an effect on each other. Making sure that your website design and SEO efforts are working closely together is important for ensuring that you are making the most of every chance that your website has to rank in the search engines.
Many business owners don’t realize just how closely web design and SEO are connected. They might spend a lot of time building a beautiful website with pages that aren’t being indexed at all by the search engines, leaving them practically useless, or they may decide to revamp their website, not realizing that they are deleting SEO value that they took years to build. They may not think to carefully examine what to keep during a rebuild to avoid this.
Getting a website built with good SEO design from the beginning is really helpful in order to avoid some of these common pitfalls. One of the most important things to consider is the experience of the person shopping on your website. Search engines want to keep a good reputation with people using them by listing the most helpful websites towards the top when someone is searching for something. Naturally, websites that are easy to navigate, websites that keep people on their pages for longer periods of time, and have a good amount of social sharing get rewarded by the search engines. Ensuring you have this kind of a website design will help you be rewarded by the search engines.
Another important factor to consider is that search engines use links to discover what is on your website. If you have broken links on your website or links that are too hard to find, this will really affect the ability of your website pages to rank. Most of the time, making your website well-organized and easy to go through for customers will make it easy for the search engines to navigate it at the same time. Using good categories, subcategories, and prioritizing your keywords will help both your customers and the search engines have a great experience.
Keeping the interplay between website design and SEO in mind is essential in making sure your website has the best chances of success. Getting a professional website built using a platform that was designed with SEO in mind is a great way to set yourself up. You can explore WooCommerce web design, for example, that gives you excellent opportunities for creativity and SEO. One you have the right platform, you can focus on website design that works well with your SEO efforts.
Online video advertising is going strong and there are a lot of great reasons to start making it work for your business. First off, everyone starting an online business is looking for a great return on investment. You put a lot of time and effort into getting things going, and it is important to you that it wasn’t all for nothing. Using video advertising is a great way to help increase your chances of a nice ROI. 83% of businesses say they get a good ROI with video. It is important to note that a video doesn’t have to be flawless. According to recent studies, the main reason people may not be into a video is when it doesn’t explain what you are selling very clearly. Turns out, lower quality and not the best video design is not something people care about nearly as much as they care about having the product explained well. So…explain well and just get them out there!
Buying stuff online still seems risky for some people. They are scared of being cheated and they need to have trust in your online business to feel confident buying from you. 57% of consumers report that videos have helped them feel confident buying something online. Building trust is very important, and videos allow you to create those relationships with your customers so that they see you as someone who wants to help you and give you useful information.
What is all this about Google liking videos? It is pretty simple. When you have videos on your website, people spend more time on your website, even if they weren’t planning on watching a video but couldn’t help but be dazzled by the pretty colors and pictures and beckoned by that “play” button. Longer time spent on your site by people lets the search engines know that your website must have some great content on it. Studies have even shown that you are 53 times more likely to rank first in Google if your website features a video.
Bottom line: You still don’t have a video on your website??!!
There are plenty of big names taking advantage of WordPress web design and plenty of great reasons why they are doing so. Let’s take a look at some of the big names out there using WordPress and getting lots out of it:
The first thing people notice when looking at your online store is the look and design of it. You want to make sure that you have an attractive online store without it being too complicated or busy. WordPress is a great platform to create a beautiful website. For example, The Rolling Stones official website is built with WordPress, where they promote their upcoming tours, exhibitions, news, and more, in a stunning way. The bold website: www.rollingstones.com is eye-catching and draws you in, so you can be free to explore.
Having a mobile-friendly and responsive website is of the utmost importance today, and you can be assured that WordPress web design is completely responsive and designed to be viewed on mobile devices. For example, the Harvard Gazette takes advantage of WordPress for posting official Harvard news. Whether you open their website https://news.harvard.edu/gazette/ on a mobile device or on a regular desktop computer, you will have the same beautiful and informative experience.
WordPress is always changing for the best, and that is another reason so many big brands are using it to power their businesses. WordPress is flexible and constantly being updated with new and exciting features. For example, the Target blog on https://pulse.target.com/ is created on WordPress. This blog allows Target to share their events, stories, and more, in a captivating way.
If you are still unsure of the beauty and power of WordPress to fuel your business, there are tons of other stunning examples of big-name companies and brands who rely on WordPress every day. Now is a great time to start your own beautiful journey with a WordPress online store, blog, or portfolio.
A good business owner is always refining and improving their marketing strategy to keep up with the latest trends and new opportunities. Social media has become a very important aspect of marketing a business, so let’s take a look at some of the social media advertising trends that have been worth paying attention to in 2018.
Videos have continued to dominate this year, as studies have shown that a whopping 95% of messages from videos are retained in a viewer’s mind, while only 10% of the message is retained with text. An expansion of this that has been becoming more and more popular is live-streaming. Studies have shown that 80% of customers would rather watch a live video from a brand than read some posts. The expansion of live streaming on social media has been only growing, as Facebook, YouTube, and Tumblr have launched live streaming in the past few years. Studies show that Facebook Live Videos are watched three times longer than regular videos. Live videos are engaging and there is a lot of potential here for a business. Live streaming the making or launching of a product, and a live Q&A session are a few great ideas on how to take advantage of this for your company.
Marketing to Generation Z, called “true digital natives,” is another important trend to consider this year and into the future. Generation Z loves to use Snapchat, Facebook, YouTube, Instagram, among other social media platforms. Making sure that your business is connecting with this generation and understanding what this generation is looking for, is a must.
Last but not least, mobile-optimized content on social media sites is becoming more and more necessary. The number of people using their mobile devices for social media is only increasing, so it is worth it to ensure that your social media can easily be viewed on a mobile device. This includes short and to-the-point headlines, images that work well with smaller screen sizes, and using a content management system.
Keeping up with these social media trends presents exciting opportunities to grow your business and to stay ahead of your competition.
If you are anything like me, you scroll to the bottom of a page of text to see how long it is before you start reading it, or you look at how long a video is before you start watching it. A shorter block of text or a shorter video instantly gets more points because you are short on time and you don’t want to get into something that will take too long to finish.
Anything that can speed up the process of getting to know a product and buying a product is good in today’s fast-paced world. Short and to-the-point copy is great, and videos are even better. Everyone is busy and no one has time to figure out what it is that you are selling or how exactly the product or service works. This is where videos come in, they save a lot of frustration and hassle for the customer by letting them know why they need your product or service up-front and quickly.
Videos have numerous benefits and they will surely give you a leg up when it comes to fast-forwarding your online success. You have probably heard about how video marketing can boost your search engine rankings, get you more exposure, build trust, and get you more sales. The bottom line is that you can build true value with video and you can’t do that with other channels. If your video is short and meaningful, you can draw viewers in before they rush out of your online store.
Enough about the benefits of video, it is time to take action. Creating your own videos or hiring a marketing company to create them for you is a nice way to get your feet wet in the world of video marketing. Who knows, you may find something meaningful in the water.
Starting an online business does require some kind of an investment, but if you focus on putting your money where the true value lies, you will see your investment pay off. Building a business does take time, and no one should expect to see tons of sales or tons of money being made instantaneously. However, if investing in the right kinds of advertising services, your business has a good chance of building a following little, by little. This may start with something as small as an increase in website visitors, but the potential for growth is unlimited.
There are many affordable ways to get the word about your business to people who are likely to be interested. Reaching the right people is just as important as reaching a lot of people. Social media is a great way to reach people without spending a ton of money. It has become necessary for every business to invest in social media so that they can connect with customers directly and show them why they should care about their business.
Blogging is another great way to reach people and to boost your online business success. Starting a blog is a great way to tell people about the value of your products without being in their face. People love to read stories. Blogging is especially important for the search engines, as search engines love fresh and updated content related to your business. The key is to keep the fresh posts coming. An abandoned blog or one that has little activity is of no use.
A press release is yet another great way to get the word out about your business. Press releases are very powerful when it comes to generating publicity. Getting one distributed to an endless number of online news sources will help your website get noticed by the search engines, especially if your press release is an intelligent SEO press release.
Last but certainly not least, making sure that your website is optimized for the search engines is a must. SEO is very important in a world where someone is always Googling something. Using these marketing strategies is a great way to effectively reach people without money burning a hole in your pocket.
What is Web 2.0 and what does it mean to my online business?
Web 2.0 is a concept that refers to the evolution of the web into a platform for users to creatively collaborate and network with one another through applications, communities and new generation technology. The web is no longer made of static, unconnected information silos that have only a single, one-directional voice. We as a global audience now have the ability to share information over this technology, and as businesses, embrace the web as a platform for discovery and cater to its strengths. By utilizing this approach you’re able to connect with a much larger audience for your product or service, interact with your customers, clients and colleagues, and through these various web applications and communities tap into the target market in a proactive but passive way.
Here at iePlexus, we incorporate the technologies of Web 2.0 into effective, affordable programs designed to deliver maximum marketing results for your online business. Our specialty is developing over all exposure through search engine optimization, social media advertising, intelligent press releases, professional content, business blogs and performing blog customization for a comprehensive marketing approach. Feel free to browse our website to learn more or contact us for a free consultation today!